My Work
Understand my approach to establishing metrics,
defining tradeoffs, and rallying teams to action.
Expect more case studies to come soon.
Having a blast digging into my notes and stories from the trenches.
Designing a Product-Led Growth Model for a Subscription Business
Proposed a shift from marketing-driven acquisition to product-led growth by introducing freemium experiences, growth loops, and top-of-funnel strategy
Rebuild Chegg's Checkout to Unlock Experimentation at Scale
Turned a fragmented, multi-page purchase funnel into a modular checkout system that enabled parallel experimentation across pricing, UX, and international markets.
Endless Discovery - How our Design Hiring Platform Failed to Launch
Set out to build a Product Design talent platform. Actively explored recruiting, content, and community as wedges to build brand credibility and gather market insights. Failed to reach product-market fit due to misaligned business model, part-time commitment, and lack of focused wedge.
Making Job Search a Decision System
Drove adoption of new tooling for job seekers and career coaches, enabling just-in-time interview prep near-term and surfacing critical leading and lagging indicators to guide decision-making on major program changes.
From Dropdowns to Discovery - Transforming Teachable's Ticket Submission System
To alleviate the burden on Customer Service, I designed an end user-facing search-first help system that unified support and reduced inbound tickets by 15%.
Product Bug Triage & Data Visibility
Overhauled prioritization framework, established SLAs, and built dashboards for product, tech leads, and tech support to proactively manage issues and set resolution targets.
Designing a Scalable Learning Platform
Audited an education platform, prototyping and operationalizing a scalable, multi-role project review system that reduced remediation and eliminated significant refund risk before full platform rollout.